How to Write a Press Release? A Complete Guide

When it comes to promoting your business, one of the most effective methods is through press releases. Press releases are written statements to the media, announcing a newsworthy event or piece of information about your company. They are a great way to generate buzz and increase your brand’s credibility.

As a leading SEO, PR, and media company, Rose SEO understands the importance of a well-written and optimized press release. In this blog post, we will guide you through the process of putting together a press release that will get your company noticed and improve your online presence. So let’s get started!

How to Put Together a Press Release

Putting together a press release may seem like a daunting task, but with the right approach, it can be a smooth and efficient process. Here are the steps to follow when writing a press release:

Step 1: Find a Newsworthy Angle

The first step in writing a press release is to have a newsworthy angle. This means that you need to have something interesting and relevant to share with the media and your audience. This could be a new product launch, a company milestone, or an industry trend that your business is a part of. It’s essential to have a hook that will grab the attention of your readers and make them want to know more.

Step 2: Craft a Strong Headline

The headline is the first thing that readers will see, so it needs to be attention-grabbing and informative. Use strong keywords and keep it concise and to the point. It should give the reader an idea of what the press release is about and entice them to read on.

Step 3: Write an Engaging Lead Paragraph

The lead paragraph is the most crucial part of your press release. It should summarize the most important information and capture the reader’s attention. A good rule of thumb is to answer the 5 Ws (who, what, where, when, why) in the first paragraph. This will give the reader a clear understanding of the purpose of the press release.

Step 4: Provide Supporting Information

After the lead paragraph, you can provide more details and information about your company and the newsworthy event. Make sure to use quotes from relevant sources, such as your CEO or industry experts, to add credibility to your press release. Use statistics and data to support your claims and make the information more compelling.

Step 5: Include a Strong Call-to-Action

A call-to-action (CTA) is a statement that tells the reader what to do next. It could be to visit your website, follow you on social media, or contact your company for more information. Make sure your CTA is clear and easy to follow.

Step 6: Add Supporting Media

Including multimedia elements such as images, videos, or infographics can make your press release more visually appealing and engaging. It also gives the media something to use if they decide to cover your story.

Step 7: Proofread and Edit

Before sending out your press release, make sure to proofread it for any spelling or grammar errors. It’s also a good idea to have someone else read it to catch any mistakes you may have missed. A well-written and error-free press release will give a professional impression of your company.

How Do You Do a Press Release?

Now that you know the steps to put together a press release let’s dive deeper into how to execute each step effectively.

Finding a Newsworthy Angle

As mentioned earlier, having a newsworthy angle is crucial to the success of your press release. To find one, think about what sets your company apart from others in your industry. What recent developments or achievements can you share that would be of interest to the media and your audience? It’s also a good idea to keep up with industry trends and current events to see how you can tie them into your press release.

Crafting a Strong Headline

When writing a headline, it’s important to use keywords that are relevant to your company and the newsworthy event. This will help with search engine optimization (SEO) and make it easier for the media to find your press release. Keep it to around 10 words and make it attention-grabbing.

Writing an Engaging Lead Paragraph

Your lead paragraph should summarize the key points of your press release and entice the reader to continue reading. It’s also a good idea to include a quote from a relevant source to add credibility and a human element to your story.

Providing Supporting Information

When providing more details and information, make sure to keep it concise and organized. Use bullet points or subheadings to break up the text and make it easier to read. Including quotes from company representatives or industry experts can add credibility and a personal touch to your press release.

Including a Strong Call-to-Action

Your CTA should be specific and tell the reader what action you want them to take. Make it easy for them to follow through by including a direct link or contact information.

Adding Supporting Media

Incorporating multimedia elements into your press release can make it more visually appealing and shareable. Make sure to use high-quality images and videos that are relevant to your story.

Proofreading and Editing

Finally, before sending out your press release, make sure to proofread and edit it for any errors. A well-written and error-free press release will make a good impression and increase your chances of being picked up by the media.

What to Include in a Press Release

Now that you know how to put together a press release, here are some key elements that you should include in every press release:

Contact Information

Make it easy for the media to contact you by including your company’s contact information, such as phone number, email address, and website.


A boilerplate is a short paragraph at the end of your press release that summarizes your company’s background, mission, and key offerings. It’s a good idea to have a standard boilerplate that you can use for all your press releases.

Distribution Date

Include the date that you want the press release to be distributed. This could be immediately or on a specific date in the future.

Embargo Date

If you want the press release to be held for future release, include an embargo date to indicate when the information can be made public.

Company Logo

Include your company’s logo at the top of the press release for branding purposes.


Press releases are a powerful tool for promoting your business and improving your online presence. By following these steps and including the necessary elements, you can write a well-crafted and effective press release that will get your company noticed. As a leading SEO, PR, and media company, Rose SEO can help you with all your press release needs. Contact us today to learn more about our services and how we can help your business grow.

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